Episode 164
Most Unique Ways to Age Whiskey
Exploring the Wild World of Modern Whiskey: Trends, Innovations, and Hidden Gems
In this episode, join me as I dive deep into the ever-evolving and exciting world of whiskey. Discover the latest trends, including the explosion of craft distilleries and their experimental approaches, unique finishes like maple syrup barrels, and unconventional grains such as quinoa. Learn about big names in the industry and how they're keeping up, as well as pioneering new methods like sonic enhancement and accelerated aging processes. We'll taste and rate some of the hottest new releases, showcase notable emerging distilleries like Cleveland Whiskey, and explore the thrilling and often quirky innovations reshaping the whiskey landscape. Grab a dram, settle in, and let's navigate this wonderful and slightly mad world of whiskey together!
00:00 Introduction to the World of Whiskey
00:57 The Craft Distillery Revolution
02:20 Tasting New Releases
02:41 Navigating the Whiskey Market
04:23 The Future of Whiskey
06:23 Alternative Grains and Finishes
08:29 Spotlight on Cleveland Whiskey
10:27 Conclusion and Final Thoughts
Transcript
Now I like a nice drop of whiskey as much as the next chap,
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:maybe even a bit more if I'm honest.
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:And let me tell you, the world of whiskey,
well, it's gone absolutely bonkers lately.
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:It used to be you had your scotch,
your bourbon, a few Irish whiskeys
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:if you were feeling adventurous.
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:But now.
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:Oh, dear me, there's a whole distillery's
worth of new brands finishes, and
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:frankly, ludicrous names popping up
faster than you can say, single molt.
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:Join me as I dive into the world of
whiskey and try to taste and rate
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:the hottest new releases of the year.
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:Whiskey has always been a passion of
mine, and every year I get excited
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:to see what new trends and releases
are gonna shake up the industry.
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:Whether you are a seasoned whiskey
enthusiast or just a casual drinker,
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:keeping up with the latest trends
can be overwhelming, but it's.
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:Also what makes it so exciting?
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:So pull yourself a dram, settle in
and let's navigate this wonderful
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:slightly mad world of whiskey together.
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:Remember when craft beer was all the rage?
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:Well strap yourselves in because whiskey's
having its own small batch moment.
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:It's like everyone and their dog
who owns a copper still and a garden
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:shed are suddenly whiskey barons.
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:But an.
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:This is crucial.
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:Some of these craft distilleries,
they're onto something rather special.
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:You see, unlike the big boys,
these smaller outfits, they've
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:got the freedom to experiment.
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:They're not beholden to some century old
recipe for old crusty's single barrel.
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:No, they're chucking in.
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:Locally sourced grains, experimenting
with wood finishes you'd find in
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:a furniture shop, and generally
throwing caution to the wind and the
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:results of, well, some of it is to
put it politely, an acquired taste.
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:But the good stuff, oh my word.
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:It's like nothing you've ever tasted.
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:Take this big Scottish
operation called odd Beg.
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:Most think of them as traditional, but
Ardberg sent whiskey molecules to the
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:International Space Station in 2011 to
study how microgravity affects maturation.
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:Sounds utterly balmy, doesn't it?
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:It's this kind of innovation, this
willingness to push the boundaries
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:that makes the craft distillery
scene so exciting right now.
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:Of course, with so many new players on
the field, it can be a bit of a minefield
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:trying to find the gems amongst, shall
we say, the less successful experiments.
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:But that's part of the fun, isn't it?
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:The thrill of the hunt
for that perfect drown.
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:And who knows?
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:You might just discover the
next big thing in whiskey.
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:Now I've got a few bottles here from
some up and coming distilleries.
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:We've got a rye whiskey finished in
maple syrup barrels, a single malt aged
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:in sherry casks that used to hold Pedro
Jimenez and something called a peat
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:monster that I'm almost afraid to open.
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:Let's see what these little
guys have got, shall we?
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:Now, you might think that with all
these craft distilleries popping
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:up, the big boys, the established
names in whiskey might be getting
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:a bit nervous, but you'd be wrong.
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:I.
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:In fact, they're busier than a
one-arm bartender on a Saturday night
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:churning out new brands and labels.
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:It's enough to make your head spin.
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:You walk into a liquor store nowadays,
and it's like staring into the
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:abyss of a whiskey filled universe.
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:Every shelf is groaning under the
weight of limited editions, special
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:releases, and bottles with more marketing
jargon than a politician's speech.
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:Triple Cask finished, they say
aged for 18 summers under the
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:watchful eye of a master distiller.
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:Honestly, you'd think they were selling
unicorn tears bottled on Mount Olympus.
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:Don't get me wrong, some of it is
genuinely good stuff, but there's also
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:a lot of, shall we say, marketing fly.
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:The trick, my friends, is to
not be swayed by the hike.
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:Don't be seduced by the fancy packaging or
the promises of unparalleled smoothness.
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:Look beyond the marketing smoke
and mirrors, and try to find out
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:what the whiskey is actually about.
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:A good place to start is
the distillery itself.
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:Do they have a good reputation?
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:What are their other whiskeys like?
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:And crucially, what are the
people who actually drink it?
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:Saying the internet for all its faults
can be a treasure trove of honest
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:reviews from fellow whiskey enthusiasts.
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:And don't be afraid to be adventurous.
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:Just because a brand is new
doesn't mean it's not worth trying.
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:Some of the most exciting whiskeys
I've tasted recently have been from
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:brands I'd never even heard of before.
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:So keep an open mind, do your
research, and most importantly,
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:don't be afraid to experiment.
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:You never know what hidden
gems you might uncover.
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:Now we've talked about the craft
distilleries shaking things up, and
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:the big boys trying to keep pace,
but what about the future of whiskey?
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:Where is it all heading?
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:Well, my crystal ball is a bit
cloudy, probably from all the whiskey
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:tasting, but I've got my eye on a few
emerging distilleries that I think
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:are really onto something special.
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:These are the pioneers, the ones pushing
the boundaries of what whiskey can be.
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:They're experimenting with new grains,
new techniques, and new finishes,
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:all in pursuit of that perfect dram.
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:Take for instance, this
distillery in New York.
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:They use a proprietary black noise
sonic enhancement process, blasting
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:Metallica songs through subwoofers
at the barrels, vibrations agitate,
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:the liquid increasing would interact.
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:It's like bringing sex, drugs,
and rock and roll in a bottle.
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:Then there's this other distillery,
well-known whiskey brand Jefferson's,
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:and they're doing something rather
extraordinary with their aging process.
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:They've developed a system that
uses actual waves to accelerate.
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:The maturation of the whiskey.
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:Now I know what you're thinking.
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:Waves is that some new age nonsense,
but apparently it actually works.
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:The whiskey matures much faster
and the flavor profile is
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:said to be incredibly complex.
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:It's this kind of innovation,
this willingness to challenge
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:the status quo that makes me so
excited about the future of whiskey.
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:These emerging distilleries, they're
not afraid to take risks, to experiment
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:and to push the boundaries, and that
my friends, is what it's all about.
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:Of course not every experiment
is going to be a success.
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:There will be missteps, there will
be failures, and there will be some
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:truly bizarre creations that leave
you wondering what they were thinking.
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:But that's all part of
the journey, isn't it?
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:And for every head scratching concoction,
there's a chance of discovering
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:something truly exceptional, something
that redefines what whiskey can be.
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:So keep your eyes peeled and your
palate's ready because the future of
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:whiskey is looking very exciting indeed.
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:Right.
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:Then let's talk about something truly
exciting, something that sets the hearts
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:of whiskey enthusiasts racing faster
than a runaway barrel down a hill.
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:Alternative grains and finishes.
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:It used to be your grain options
were about as varied as a
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:penguin's wardrobe, barley, corn,
rye, the end, but not anymore.
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:Nowadays, distilleries are
throwing everything but the
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:kitchen sink into their mashes.
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:We are talking ancient grains like spelt
and iron corn, more commonly found in
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:artisanal bread than a bottle of booze.
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:And then there's the rise of
quinoa whiskey, which frankly
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:sounds like something you'd find
in a health food shop, but I'm
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:willing to keep an open mind.
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:But it's not just the grains
that are getting a shakeup.
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:The finishes are where things
get really interesting.
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:Forget your standard ex
bourbon or sherry casks.
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:We're talking about barrels that
once held everything from rum and
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:port to mezcal and even wait for it.
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:Maple syrup.
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:Yes, you heard me right?
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:Maple syrup.
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:Now I know what you're thinking.
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:James, old boy, are they just
chucking whiskey into any old
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:barrel they can find lying around?
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:And the answer, my friends,
is a resounding maybe.
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:But before you dismiss it as
utter madness, consider this.
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:These unusual finishes can
impart incredibly complex and
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:unexpected flavors to the whiskey.
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:Take for example, this bottle I've
got here finished in sone cuss sone.
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:For those not familiar, is a
sweet dessert wine from France.
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:You might think it would make
the whiskey unbearably sweet,
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:but it's actually quite delicate.
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:Adding notes of honey,
apricot, and a hint of spice.
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:Then there's this other one
finished in barrels that previously
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:held petered ailey scotch.
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:The result is a fascinating juxtaposition
of smokey peay notes with the
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:sweetness of the original whiskey.
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:It's like a bonfire on a beach.
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:Intriguing, unexpected,
and utterly delightful.
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:The world of alternative grains
and finishes is a vast and exciting
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:playground for whiskey lovers.
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:It's a chance to explore new flavors,
discover hidden gems, and perhaps even
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:challenge your preconceived notions
of what whiskey should taste like.
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:So be adventurous, be curious,
and most importantly, keep an open
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:mind and a bottle opener handy.
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:Now amidst this whirlwind of craft
distilleries, new brands, and experimental
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:finishes, there's one distillery that's
really caught my attention this year.
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:They've only been around for a short
while, but they're already making waves
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:in the industry and for a good reason.
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:This my friends, is a distillery that
embodies everything exciting about the
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:world of whiskey right now, innovation,
tradition, and a dash of audacious.
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:They're called Cleveland Whiskey and
they're based in Ohio, a place not
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:exactly known for its whiskey production,
but perhaps that's their secret weapon.
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:You see, they're not bound by the
conventions and expectations of more
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:established whiskey making regions.
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:They're free to experiment, to innovate,
and to create something truly unique,
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:and that's precisely what they're doing.
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:They use pressurized tanks, oxygen
and ultrasonic waves to mimic
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:years of barrel aging in just days.
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:It's aging on fast forward, and they're
aging their whiskey in a variety of
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:unusual casks, including those that
once held local wines and beers.
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:But it's not just about
novelty for novelty's sake.
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:This distillery has a deep
respect for the tradition and
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:craftsmanship of whiskey making.
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:They use a combination of modern
techniques and time honored methods
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:to create their spirits, and their
attention to detail is evident in
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:every aspect of their operation.
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:From the sourcing of their ingredients
to the design of their bottles, I
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:managed to get my hands on a bottle
of their flagship whiskey, and I
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:have to say, it's rather impressive.
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:It's a beautifully balanced spirit.
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:It's complex, yet approachable,
smooth, yet full of character.
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:It's the kind of whiskey that
makes you want to sit back.
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:Savor every sip and ponder the
ingenuity of the people who created it.
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:Now, I know it's early days and only time
will tell if this distillery will live up
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:to its potential, but based on what I've
seen and tasted so far, I'm willing to bet
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:that they're onto something truly special.
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:This, my friends is a distillery to watch,
and I have a feeling we'll be hearing a
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:lot more from them in the years to come.
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:As we wrap up our look at the hottest
whiskey trends of the year, it's clear
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:that there's never been a more exciting
time to be a whiskey enthusiast.
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:It's a bit like trying to herd cats,
frankly, keeping up with it all.
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:But that's part of the charm, isn't it?
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:The constant sense of discovery.
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:The thrill of the unknown.
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:From emerging distilleries to innovative
flavor profiles, there's something
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:for everyone to get excited about.
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:It's a reminder that even in a
world obsessed with the latest and
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:greatest, there's still room for
tradition craftsmanship, and dare
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:I say, a little bit of whimsy.
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:Whether you are a seasoned pro or just
starting to explore the world of whiskey,
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:I hope this video has given you some
inspiration to try something new and
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:explore the amazing world of whiskey.
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:Thanks for watching, and don't
forget to share your favorite
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:whiskey trends in the comments below.
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:And remember, as with all good
things, enjoy responsibly.
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:If you want to learn more about spirits
and drinks, be sure to check out our next
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:video for more insights and adventures.
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:Cheers.