Episode 172
Making Water Taste Good is Actually Difficult!
An Update From Pure Tide in Surf City, NC
Transcript
Welcome Back to the Whiskey & Wisdom Podcast.
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:This week we have a mini-sode
featuring previous guest, Tyler
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:Williams, the create of Pure Tide.
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:He will be bringing water
straight to your door in glass
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:that has never touched plastic.
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:Not only are you protecting our
oceans but protecting yourselves from
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:micro-plastics we've all heard about.
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:Enjoy this exciting update
from both of the Tyler's!
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:This is the mountain spring blend.
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:So this is one similar to
like a mountain valley, right?
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:Okay.
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:So what this is, you're gonna notice
it, it kind of like coats your mouth.
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:They say it's kind of like a, a.
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:A very subtle, silky feeling in your
mouth, right when it hits your tongue.
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:It doesn't have any like sharpness to it.
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:Here you go, sir.
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:Behind the camera, man.
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:Cheers
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:TY W: and cheers.
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:No shots.
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:I know.
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:It's whiskey and wisdom, right?
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:Tyler: That is good.
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:Yeah.
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:So
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:TY W: I've been getting feedback on it.
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:People say it very like, smooth It is.
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:Yeah.
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:Like you notice whenever you drink like
Dasani or Aquafina, it like hits your
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:tongue and you can like feel it, right?
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:This is a much more smooth
refreshing feel on your tongues.
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:I like coats it, but yeah.
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:What do you think?
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:Tyler: Yeah, I like it a lot.
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:You did a good job on that one.
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:TY W: Nice, nice.
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:So you said it was
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:Tyler: like breaking bad in the lab there.
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:It was crazy.
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:Yeah,
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:TY W: because I didn't, like, I just
started out and I, it took me the longest
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:time was finding consistent suppliers.
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:Mm-hmm.
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:'Cause all of the like
good quality minerals
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:a lot of the minerals I didn't
wanna get anything from overseas.
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:Right.
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:It needed to be US made.
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:Right.
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:It needed to be all
organic non GMO food grade.
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:Right.
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:So that, that rabbit hole took me
quite a while to find like consistent
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:supplier, but finally got one.
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:And.
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:When I found it, it was cool
because they're actually, they
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:worked with me, their customer
service, so they worked with me.
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:They ship it to me in glass.
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:Tyler: Oh, no way.
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:Okay.
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:Awesome.
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:They usually ship
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:TY W: it in plastic, but I was
like, I'm not doing plastic.
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:And so they're actually shipping
it to us in glass containers.
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:Oh, that's awesome.
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:Gotta pay a little bit more of a upcharge.
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:But yeah, man, it's, it's pretty cool.
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:That's neat.
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:So when
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:Tyler: you were doing this,
how many times did you taste?
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:They're like, oh my gosh,
that's way too salter.
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:That's way too
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:TY W: quite a.
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:Few it was a lot of trial and error, dude.
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:And the, the cool thing about
water is it's literally like five
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:to six core minerals that make up
every water profile that you drink.
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:Oh, right.
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:That's, it's like, you know, like
silica potassium, magnesium, calcium,
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:sodium, those are some of the few ones.
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:Right.
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:But you just have to literally just a
balancing act and like a big whiteboard
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:and like Yeah, like lab coat and gloves.
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:And it took me, it took me quite
a while, but the first couple
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:batches, I was like, way too salty.
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:One, it tasted like very minerally.
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:Ah.
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:And so I had to back off.
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:Often and we found the balance.
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:So I think this is kind of, this is
gonna be one of our first initial
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:blends that we have out there is Sweet.
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:Is this one?
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:Sweet.
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:Yeah.
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:Tyler: So with this one, were you trying
to accomplish a, like you said, like a
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:taste profile or are you gonna have other
ones that come out that are more like
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:performance, whatever, hundred percent.
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:Yeah,
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:TY W: absolutely.
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:So I wanted to start with taste.
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:'cause I feel like that's gonna get
people to want to drink the water.
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:Exactly.
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:It is taste.
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:This is good water.
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:It tastes really freaking awesome.
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:So that's the goal first, right?
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:So this is a good tasting
one going forward.
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:A hundred percent to your point, right?
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:Like an athlete blend.
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:I'm actually in contact right now.
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:I'll go ahead and release it.
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:So I wasn't gonna say anything
about it, but I'll we are actually
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:are going to have a starting out
alkaline and hydrogen filter.
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:Tyler: Oh wow.
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:So that's kind of cool.
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:That'll be cool.
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:Cool.
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:So that's gonna be
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:TY W: kind of like completely
differentiating what we have.
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:Right?
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:'Cause we're gonna have, basically we
can put these mineral blends through
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:that hydrogen and alkaline filter and
people are able to drink hydrogen water.
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:'cause I mentioned that in your podcast.
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:Yeah.
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:That's a new thing.
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:But I'm able to get to
that sooner than later.
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:So that's gonna be exciting.
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:That's pretty neat.
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:Exciting.
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:Yeah.
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:So it's gonna be day one which is probably
gonna be around the August timeframe.
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:It's gonna be just purified.
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:Had plain, you know, reverse osmosis
water mountain spring blend, and then
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:also the alkaline and, and hydrogen blend.
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:Tyler: Okay.
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:Awesome.
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:So now that you have this
down pat, it tastes amazing.
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:So when are you going on live
in topsoil and Surf City?
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:Yeah,
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:TY W: a hundred percent.
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:So right now we actually have, if
you go on our website, we actually
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:have pre-orders that we did open up.
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:What we opened up was the strategy
behind it is the First Wave Club.
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:And what that is, is basically if you
get in early and sign up early, 'cause we
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:can't, we, we've had a lot of traction,
a lot more traction than we expected.
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:That's awesome.
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:And so we're having to kind
of measure out what is our day
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:one gonna look like, right?
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:Mm-hmm.
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:Because we can't promise
500 deliveries day one.
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:Sure.
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:Yeah.
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:We're gonna have one van, right?
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:So we have 200 slots.
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:About 23 of them have been filled so far.
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:Okay.
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:But basically like if you sign
up earlier, you get cool perks or
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:more like a a t-shirt two years of
free delivery, that type of stuff.
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:Oh, so it's, it's pre-orders right now.
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:First 200 go sign up.
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:And it works out because, you know,
three to $5 delivery every week.
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:You get free delivery for two years.
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:That adds up quite a bit.
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:It.
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:So yeah, that's what
we're doing right now.
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:That'll be going probably until the end of
July and probably August to end of August.
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:We're looking to be live
and, and hitting deliveries.
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:So go to you.
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:Great.
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:Yeah, starting out Surf City, top Soil,
Holly Ridge Hamstead area, but then
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:we have our eyes set on, on Wilmington
and that's why, you know, talking
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:to you guys and everything Right.
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:We'll be trying to build
our brand out there.
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:But I think Wilmington
might be sooner than later.
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:That's, I That's awesome.
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:I was putting like a year, a
year and a half timeframe on it.
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:I think I might condense that a little
bit and, 'cause we've been getting a lot
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:of traction, so I think that's great.
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:I think we can open up one.
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:It's in, you know, hopefully
by like mid next year.
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:Tyler: Sweet.
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:TY W: Yeah.
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:Tyler: That's not too bad at all.
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:TY W: Yeah.
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:We're excited, man.
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:Tyler: So we have it out now.
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:Anything else that I didn't ask you
that you wanna shout out to the, to
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:the people and let let people know?
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:TY W: Honestly, yeah, go
sign up for pre-orders.
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:It's, it's.
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:All it's really good water.
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:We're gonna be doing taste tests.
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:This is, yes, it's municipal water, but
you taste it and, you know, does it taste
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:like it was from a city or anything?
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:Not at all.
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:Yeah.
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:It tastes
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:Tyler: like you got it straight from
the straight from the source, like,
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:TY W: so the mineral blends work.
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:And the best thing is you can trust it.
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:Right.
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:You know where it's coming from.
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:You know, it's not sitting on a
shelf, not sitting in plastic,
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:has never touched plastic.
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:So, sticking to our values and, and our
mission and hopefully everybody will be
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:out here soon and, and trying our water.
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:Tyler: Yeah.
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:Love that.
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:Like completely purified and then
scientifically minerals put back into it.
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:Exactly.
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:And
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:TY W: it, it's, it's doing that
approach, it actually lets you have
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:more of a consistent taste because a
lot of the natural you can't control,
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:like, you get it from one side of
the leg or one side of the spring.
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:Right.
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:It might taste a little
different than, you know, other
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:part of the spring or aquifer.
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:This is a recipe that
one, we can patent it.
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:So we're actually able to patent
this recipe and trademark it.
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:Okay.
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:Which is a plus.
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:That's cool.
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:But then two, it's
consistent every single time.
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:So that's, that's what I like about it.
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:Tyler: Awesome.
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:TY W: Yeah man.
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:Well
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:Tyler: thanks for coming out and
joining us while we're out here.
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:I appreciate the, absolutely appreciate
pit minute, appreciate the pit stop.
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:Yeah, sure.
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:And y'all welcome
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:TY W: to carry the bottles
and we certainly will thing
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:and, and drink the rest of it.
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:Enjoy.
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:Tyler: Our next stop is all outside,
so we'll definitely appreciate it.
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:Nice.
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:Solid.
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:Yep.
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:Thanks man.
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:Stay.
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:See
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:TY W: fellas.
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:Thanks.
