Episode 144
Social Media Strategies for Local Businesses
Carolina Collective Launch Part 2: Social Media Strategies for Local Businesses
In this episode of the Whiskey and Wisdom Podcast, co-hosts Brittany Lineberry and Leah Norman continue their discussion from the Carolina Collective Launch event. They dive into the challenges business owners face with social media, including consistency, authenticity, and community engagement. Leah, who runs Topsail Talk on Instagram, shares her experiences and tips on promoting local businesses, engaging with the community, and maintaining a real presence online. The conversation highlights the importance of collaboration, supporting other businesses, and leveraging social media strategies to grow your brand. Tune in for practical advice and inspiration to elevate your social media game.
00:00 Introduction to the Carolina Collective Launch Event
00:13 Challenges of Social Media for Business Owners
00:50 Spotlight on Leah Norman and Topsel Talk
04:06 The Importance of Community Presence
11:48 Effective Social Media Strategies
15:22 Balancing Authenticity and Presentation
16:57 Consistency in Social Media Presence
17:27 Engagement and Interaction Strategies
21:16 Outsourcing Social Media Management
27:57 The Importance of Consistency and Accountability
31:06 Closing Remarks and Community Invitation